Say you're a 25 year old engineer and you are working on a cutting-edge idea which would be targeted at 20 somethings. So you go with your concept to your boss who makes some suggestions for changes- he's your boss after all and controls your raise. Then your boss takes your newly modified idea and goes to his boss who also makes some suggestions for changes. And so on and one till the idea reaches the desk of the CEO.
The problem is that you're 25 and know what's hot. Your boss is 32 and less in touch with what the market needs. His boss is 45 and positively over the hill.
By the time your idea reaches fruition, what started as an ipod has turned into a vinyl-record player. Now everyone hates the idea but since the CEO approves, no one dares say so.
Such is the wisdom of the layers in any organization!
The product is built and bombs on the market.
The problem is that you're 25 and know what's hot. Your boss is 32 and less in touch with what the market needs. His boss is 45 and positively over the hill.
By the time your idea reaches fruition, what started as an ipod has turned into a vinyl-record player. Now everyone hates the idea but since the CEO approves, no one dares say so.
Such is the wisdom of the layers in any organization!
The product is built and bombs on the market.
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