Walk into any shopping mall or office building in Singapore and you will find your teeth chattering due to the cold. It could be 31 C outside but indoors it's a positively frigid 15 C. This effect becomes more severe around September/October.
One of my friends (a serious conspiracy theorist) has an easy explanantion for this. He says that designer labels want to sell their Fall and Winter collections in Singapore and the low temperature is designed to encourage women to spend even more of their shopping dollars.
So now you know that nothing is sacred-even the temperature is hostage to the marketing push.
By the same token, shopping malls and offices in Helsinki should set their thermostats to 35 C in April/May.
One of my friends (a serious conspiracy theorist) has an easy explanantion for this. He says that designer labels want to sell their Fall and Winter collections in Singapore and the low temperature is designed to encourage women to spend even more of their shopping dollars.
So now you know that nothing is sacred-even the temperature is hostage to the marketing push.
By the same token, shopping malls and offices in Helsinki should set their thermostats to 35 C in April/May.
1 comment:
Clearly it is not working, girls still go around scantily dressed ;-)...much to the chagrin of the big old boy ;-)
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